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Axel Springer acquires the remaining 15% in online classified ad company Axel...
Axel Springer has acquired the 15% it did not own in Axel Springer Digital Classifieds GmbH from PE firm General Atlantic. General Atlantic will receive 8,955,311 new shares in Axel Springer SE. As a...
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WPP to merge its Australian and New Zealand businesses with STW...
WPP is to merge its Australian and New Zealand businesses with STW Communications Group in Australia and New Zealand and increase its shareholding to 61.5% WPP is to merge its Australian and New...
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WPP’s Sudler & Hennessey acquires majority stake in System Analytic in Lon
WPP’s wholly-owned operating company, Sudler & Hennessey, a global healthcare marketing and communications network, has acquired a majority stake in healthcare key opinion leader engagement...
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St Ives acquires The App Business
St Ives plc, the marketing services group, has acquired The App Business Limited (TAB), http://www.theappbusiness.com, a mobile-led consultancy specialising in strategy, product development and...
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WPP’s AKQA acquires majority stake in digital agency, Potato, in the UK
WPP’s wholly-owned operating company, AKQA, a digital services agency, has acquired a majority stake in the holding company of digital agency Potato. Potato specialises in designing and building...
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WPP acquires healthcare media specialist CMI in the US
WPP has acquired Communications Media, Inc., one of the largest healthcare media agencies in the US. The terms of the deal were not disclosed. CMI’s unaudited revenues were US$38 million as of December...
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Burson-Marsteller to acquire majority stake in Effect PR in Turkey
WPP’s wholly-owned global public relations and public affairs firm Burson-Marsteller is to acquire a majority stake in Turkish communications firm Effect PR. the terms of the deal were not disclosed....
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Centaur acquires specialist marketing consultancy Oystercatchers for £3.35M
Centaur Media Plc has acquired Oystercatchers LLP for £3.35 million. Oystercatchers is a consultancy helping brands to accelerate their marketing performance. Centaur is paying up to £3.35 million for...
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Next Fifteen Communications Group acquires market research agency HPI
Next 15, a digital communications group, has acquired an 85% stake in HPI Research Limited, a market research agency based in London, through its data and insights subsidiary, Morar Consulting Limited....
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WPP acquires Promotion Execution Partners in the US
WPP has acquired Promotion Execution Partners, LLC, a project management and procurement company that oversees shopper marketing promotions for clients, in the US. Since its founding in 2004, PEP has...
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Burson-Marsteller acquires minority stake in Kenyan affiliate Engage...
Burson-Marsteller, a WPP operating company, has acquired a minority stake in its Kenyan affiliate, Engage Burson-Marsteller. Headquartered in Nairobi and employing around 20 people, Engage...
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Salmon acquires e-commerce digital consultancy Eperium in the Netherlands
WPP’s e-commerce consultancy, Salmon, has acquired Netherlands-based Eperium, a digital and e-commerce consultancy. Eperium is headquartered in Amsterdam and employs over 200 people in Europe and...
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MediaCom acquires majority stake in UK digital agency, Code
MediaCom, part of WPP’s global media investment management arm GroupM, has acquired a majority stake in Code Computer Love Ltd, a user experience studio that creates and develops digital products,...
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Grey Group acquires Tank in Canada
WPP’s wholly-owned operating company Grey Group, a marketing communications company, has acquired Entreprise de Communications Tank Inc., a full-service healthcare and consumer agency in Canada. Tank’s...
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Conditional acquisition of majority shareholding in Martis Consulting
SEC, the largest independent advocacy, public relations and integrated communications agency in the Italian market, has signed a binding agreement for the acquisition of a majority shareholding in a...
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Wunderman acquires majority stake in Pmweb in Brazil
WPP’s wholly-owned operating company Wunderman, a global digital agency, has acquired a majority stake of Pmweb Comunicação Ltda., a digital marketing specialist in Brazil. Pmweb’s gross revenues were...
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GroupM to acquire controlling interest in MediaCom India
WPP‘s global media investment arm GroupM has agreed to increase its holding in MediaCom India to become a majority stakeholder. The terms of the deal were not disclosed. MediaCom India was founded in...
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WPP’s GTB acquires Zubi Advertising Services in the US
GTB, WPP’s wholly owned full-service agency dedicated to the Ford Motor Company account, has acquired Zubi Advertising Services, Inc., a full-service advertising agency that focuses on the Hispanic...
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WPP invests in virtual reality company SubVRsive in the US
WPP has made an investment in SubVRsive, Inc., a technology company that works with advertisers that want to engage consumers in the emerging virtual reality and augmented reality sector. SubVRsive’s...
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XLMedia acquires ClicksMob
XLMedia, a provider of digital performance marketing, is to acquire ClicksMob Inc, a mobile performance marketing platform for $5.1 million. The transaction was made through Dau-Up, XLMedia’s mobile...
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